![]() ![]() You’re not just focused on one area and have other segments within the company that can assist in growing areas. The other benefit of having other major sources of income is that as a company, you have a diversified degree of experience. This provides a huge cash cushion available for investment and new developments. Sony, for example, makes most of its income from insurance and financial-based products. The financial potential for all the other manufacturers is far greater than what Nikon has available to itself. Of course, one could argue that their respective camera divisions are comparable in size to Nikon: however, the extra scale does have its advantages. Even Panasonic ($20B market cap) is significantly larger as a company in comparison. Companies like Canon ($30B+ market cap) and Sony ($64B market cap) are multiple times larger in terms of market value. As a company, Nikon ($5.7B market cap) is significantly smaller than all its major competitors. All this new competition has had a massive impact on the market positions for all of the companies. Even companies like Panasonic, which hasn’t really been known for producing full-frame cameras, have come to try their luck in this market segment. Sony was the company that pushed the drive towards mirrorless, and the rest of the manufacturers followed suit. Over the last year, we’ve seen a whole bunch of new full-frame mirrorless camera hit the market. Recently, however, we’re starting to see some major changes in the industry and Nikon’s position is under threat yet again. Nikon resigned itself to the number two position and this remained consistent for quite some time. Over the years, Canon took this position from Nikon and became the largest full frame camera manufacturer in the world. ![]()
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